Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

Table of Contents


November 2013
November 1, 2013 Are Apple's New Features Convincing Customers to Buy?
November 16, 2013 Marketing TILT: The Power of Celebrity Endorsement
November 17, 2013 Why Brands are Crucial to Innovation

October 2013
October 29, 2013 An Interview with RainToday

September 2013
September 29, The TILT Website

August 2013

July 2013
July 3, 2013 Marketing Advice for the NSA


June 2013
June 30, 2013  TILT

Hiatus to write a book

December 2012
December 16, 2012 Top 10 posts
December 9, 2012   How Zong Qinghou became the richest man in China            
December 2, 2012   The Facebook spurious legal notice

November 2012

November 25 2011   Ho Ho Ho Happiness 
November 11, 2011  Prisoners of war
November 4, 2012    Hobson's choice on Tuesday

October 2012
October 28, 2012     Value and values
October 21, 2012     Too much innovation
October 14, 2012     Service economy conundrum
October 7, 2012       The company outsmarting big pharma in Africa

September 2012
September 30, 2012 Apple, Directionless?
September 23, 2012 Sh*t managers say
September 16, 2012 Money on the Mind Guest bost by Jodie Whelan
September 9, 2012   Differentiation versus centrality
September 2, 2012   In praise of bling



August 2012

August 25, 2012    Apple vs. Samsung, rulings by courts and by consumers
August 21, 2012    What's love got to do with it? 
August 5, 2012      Corporate brand takes the podium

July 2012
July 29, 2012        Bieber, DeGeneres and "Like" marketing
July 22, 2012        Price Discrimination, when is it seen as fair?
July 15, 2012        Why do your customers buy from you?
July 8, 2012          Store Wars, second edition
July 1, 2012          At the CSSG 2012 conference

June 2012
June 24, 2012        What happened to disintermediation?
June 17, 2012        Missing label
June 10, 2012        The Emergence of the emerging market multinational
June 3, 2012       End of Social


May 2012
May 27, 2012          The French election, Goldman Sachs, and ..oh...brand management
May 20, 2012          Going Green...ish?
May 13, 2012          Five gold coins for my attention
May 6, 2012            How to innovate for a greener world (and make money)

April 2012
April 29, 2012         Brand mimicry
April 22, 2012         The rich, the lazy, the busy, the ignorant, and the vain 
April 15, 2012         First Energy
April 8, 2012           Sometimes customers are pretty stupid
April 1, 2012           The Relevance revolution

March 2012
March 25, 2012       Markets or shareholders?
March 18, 2012       B2B brand architecture
March 11, 2012       Reversal of fortunes: Nokia Vs. Apple
March 4, 2012         Marketing is context

February 2012
February 26, 2012   Facebook's $100 billion valuation: Does it compute?
February 19, 2012   A modest diagnosis of India's infrastructure woes
February 12, 2012   Marketing lesson from the financial crisis
February 5, 2012   GAFA, the new face of marketing

January 2012
January 29, 2012     Are business school rankings good for you?
January 22, 2012     Hour glass theory
January 15, 2012     Green consumers, Canada?
January 8, 2012       Pink shades for everyone!
January 3, 2012       Is RIM going the way of Nortel


December 2011
December 26, 2011  Top 10 2011
December 18, 2011  Santa Claus, the Real Thing?
December 11, 2011  Lousy choices 
December 4, 2011    Where do you find your most useful ideas?


November 2011
November 27, 2011   Mixing business and beliefs
November 20, 2011   Don't ask consumers what they want
November 13, 2011   Marketing, dreams, and Hollywood
November 6, 2011     Victims of marketing

October 2011
October 30, 2011     A backhanded compliment to the power of marketing
October 23, 2011     Trick or Treat?
October 16, 2011     Fair trade?
October 9, 2011       BRICs: the sub-plot thickens
October 2, 2011        Brand network effects

September 2011

August 2011
August 28, 2011       The myth of the empowered consumer - II
August 21, 2011       Customer satisfaction of market share? Pick one
August 15, 2011       The myth of the empowered consumer - I
August 8, 2011         Brand Portfolios: a mixed bag
August 3, 2011         Names, origins, authenticity, value, and pleasure
August 1, 2011         Back to the future: a brand new model of trust

July 2011
July 30, 2011          The debt-ceiling standoff: great taste, less filling
July 25, 2011          Merchants of menace
July 18, 2011          Marketing Superpower
July 11, 2011          Why Crowd-sourcing innovation is worth it
July 4, 2011           The "good enough" strategy

June 2011
June 27, 2011         Where are today's Mad Men? 
June 20, 2011         In brands we trust
June 13, 2011         Are countries lousy market segments?
June 6, 2011           Should Facebook break itself up?

May 2011 
May 30, 2011          "No really, my market is different!"
May 23, 2011          Expect the unexpected
May 19, 2011          A Marketer's Dream: connecting the real and online worlds Guest Post by Mark Binns
May 16, 2011          Why marketers get no respect
May 9, 2011            The (social media) genie is out of the bottle
May 2, 2011            Banyan Tree - branded paradise, Guest Post by Martin Roll
May 2, 2011            Slumdogs and millionaires: consumers in China and India

April 2011
April 25, 2011         The Upside of Useless Stuff, Guest Post by Dan Ariely
April 25, 2011         Cruising to profitability
April 18, 2011         Insights that Incite, Guest Post by Jeff Swystun
April 11, 2011         Why we segment
April 2, 2011           Extending the brand to innovative products

March 2011
March 29, 2011       Marketing: It's in the mind
March 28, 2011       Welcome to Just Marketing