Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

About me

I am a Professor of Marketing at the Ivey Business School, Canada. I study marketing, brands, consumer behavior, and strategy.

My research examines how consumers think about brands, and how companies can improve brand equity and brand strategy. My publications in these areas have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, M.I.T. Sloan Management Review, Journal of International Business Studies, Marketing Letters, and other academic and managerial outlets.

I am the author of Tilt: Shifting your strategy from products to customers.

My comment pieces and press articles have appeared in the Financial Times, the International Herald Tribune, the Globe & Mail, Business Standard, and Business Today.

I have worked for many years each in Europe, North America, and Asia, and have been lucky to live in some fabulous places.

Before moving to Canada, I was on the faculty at INSEAD from 1991-1998, first as Assistant Professor, then as Associate Professor. In recent years, I've also been a Visiting Professor at INSEAD (Fontainebleau, France) and at the Vlerick School (Gent, Belgium), at INSEAD’s Asia campus in Singapore, at the University of Michigan Business School, and many years ago at the Hong Kong University of Science and Technology.

I have written a number of case studies on brand and competitive strategy in global markets. These cases are taught at business schools around the world, and several have received awards from the European Foundation for Management Development.

I have also worked closely with the senior management teams of companies including Algorithmics, Asahi Glass, BMW (AG), Cadbury-Schweppes (Global), Debeers (South Africa), HSBC (Asia), Microsoft (C.E.E.), Sud Chemie (Mexico), S. C. Johnson (Europe), KPMG (Asia), J. Walter Thompson (International), the McCain group (Worldwide), Telus (Canada).

I have served as the program director for Microsoft, McCain, and HSBC global and regional management programs, designing and delivering programs for management teams.

My most recent reads include The White Tiger, I.O.U, Never Let me Go, Debt: The First 5,000 YearsThe Reluctant Fundamentalist, and Sea of Poppies. My all time favorite reads include Catch-22, Beloved, Autumn of the Patriarch, and The War of the End of the World.

Twitter: @nirajdawar